Increased inventory means it is even more important to set your property apart from the others. Increased inventory also means more opportunities to find buyer and seller clients in your market area. Learn how to use MLS and Texas Real Estate Center statistics to analyze both the macro- and micro-markets to find the best areas for you to flex your marketing muscles. Then, explore the various ways to communicate your offerings to the various buyers and sellers based on what we know about generational marketing and communication. You’ll leave with a comprehensive plan to build your business that identifies both the geographic market and the individual buyers and sellers and how to reach them.