GRI 1
GRI1 begins the process of earning your GRI designation with coursework covering finance, contract forms and procedures, new homes, Fair Housing, cultural diversity and the sales cycle. (Note: GRI courses may be taken in any order.)
GRI 2
The second in the three-part GRI series, GRI2 covers topics including sales and marketing, consumer and client services, real estate business technology and communications technology. (Note: GRI courses may be taken in any order.)
GRI 3
The third of three week-long classes students must take to earn the GRI designation, this course covers brokerage relationships (legal and regulatory), business development, professional standards and environmental issues. (Note: GRI courses may be taken in any order.)
ABR
Effective negotiation on behalf of others is the hallmark of buyer’s and seller’s representatives. Learn how you can secure the best outcomes for your clients and effectively communicate under pressure. Discover techniques for counseling and advocating for clients while studying the art of influence and persuasion.
ABR Advanced: Effective Negotiation
Effective negotiating on behalf of others is the hallmark of the buyer’s and seller’s representatives. This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.
ABR Advanced: eBuyer
Assuming students have mastered personal computers and Internet basics, this course examines the concept of e-business and the structures that support it. The exploration continues with clarification on how the e-consumer and e-buyer will change the future of the real estate transaction. Additionally, this course covers the concepts of finding and acquiring an online real estate customer, determining the status of an online real estate transaction, and transitioning online and offline customers into the “For Life Model.” This e-buyer course counts as one Real Estate Buyer’s Agent Council (REBAC) elective course, which can be applied towards earning the ABR designation.
ABR Advanced: Marketing REboot
One of the reasons why licensees fail or only achieve modest success is their inability to focus on the consumer’s needs and to market their services accordingly. In the past, marketing courses have dealt with marketing the seller’s property as opposed to marketing to the buyer. Structured to inspire novel marketing approaches to create a personal “brand” this course encourages students to look everywhere for differentiating marketing opportunities that grab the attention of buyers.
ABR Advanced: Generation BUY
At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. This one-day course examines the home buying characteristics of these generations and evaluates their expectations (of agents and of the transaction) as well as communication preferences. As a turnkey resource, participants receive generation-specific marketing tools, networking tips, scripts, and counseling strategies to help formalize agency relationships.
e-Pro
Learn to thrive in the competitive world of online real estate. Ideal for REALTORS® who want to be more efficient, more mobile and more practical, the two-day e-Pro course will teach you to use technology to enhance your business. Upon completion, you will be able to develop a comprehensive plan to implement social media and use technology to further your business, all while saving both money and time. The first day of this course will be held in the classroom, and the second day is an online course.
Seniors Real Estate Specialist
The two-day designation course covers generational marketing techniques and counseling skills. In addition, students will learn the legal and tax issues of seniors, as well as how to use the tools included in the Senior Advantage Real Estate Council (SAREC) marketing program.